Nowadays, every bit of information can be found on the Internet. Whenever someone is searching for a service, they will first look it up online. So, if you have a business, whether it’s big or small, it makes sense to be where everyone is – online.
Various businesses still prefer traditional ways: posters, email marketing, or some social media pages. That being said, it is still important to have a separate website for your company. This article will approach the reasons why this is vital. Let’s get started!
1. It Improves Your Credibility
Nowadays, most small businesses have a website, with only around 28% not having one. A professional website will make you stand out from your competition. It will make you seem like you are serious about what you do, improving the trust levels between you and your clients.
If there is no website, it might raise the legitimacy question. People expect reliable businesses to have a website. If they see that you do not own one, they may just think that you are inexperienced or that you are trying to scam them.
2. It Attracts Organic Traffic
A good website allows you to implement a good search engine optimization (SEO) strategy that can put you at the top of Google searches. When people search for information online, they will use certain keywords. If you have those keywords on your website, then you may attract visitors your way.
Search engines can sometimes ‘catch’ social media posts. Still, most of the information is pulled from websites. Visitors are more likely to click on an official website than a social media post, which will increase your traffic.
3. It Offers Ease of Access
If you have a website, you make it very easy for people to find you. Without a website, they will be forced to use other mediums. For instance, they may have to use a Facebook page or a physical store, where the visibility is very low.
With a website, everything will be in plain sight. People can easily find you, see what you can do for them, and look up specific products. If they have a good experience with your website, they will be more likely to order from you.
4. It Keeps Customers Connected
Websites can be accessed 24/7, and can easily allow you to post announcements and updates at any moment. Whenever you are planning to launch a product, your customers can be notified immediately.
Other online methods such as social media can also notify your clients, but the huge demand may also overwhelm you. Facebook has millions of users, which means that your posts can become lost. With a website, you can notify your followers right away.
5. It Improves Your Brand Recognition
When you do not have a big online presence, you need to work on your brand recognition. Social media can help you build some personality, but a website can do more. Social media has a certain template that everyone must follow, but a website allows you to use your own template.
This can help improve your brand awareness by establishing an image. Your visitors will know exactly what you represent and who you want to be. It paints a bigger picture, which may eventually lead to more sales.
6. It’s Less Expensive than Other Marketing Methods
Many people think that creating a website is an expensive investment, which is why they go for other methods. However, using a website builder to create a website is less expensive than paying for ads or flyers.
Many online website builders are free of charge and will not require any coding knowledge. You simply choose a template of your liking and the AI will create the perfect website for you.
7. It Offers Opportunities Abroad
The best part about websites is that they can give you plenty of opportunities abroad. These days, most search engines will automatically translate your content. This makes it easier for you to reach people from different countries that may be interested in your product/service.
For example, if you have a business in the United States, you can also make your website visible to people in Canada. The bigger reach will lead to more potential sales.
The Bottom Line
A website can do a lot for your online presence. It will make you look trustworthy and professional, and it will help bring more clients your way. You just need to find a catchy and user-friendly design for it.
