Marketing strategies have changed a lot over time. In the past, it was all about flyers, newspaper ads, and banners over every building. Nowadays, we’re talking about digital marketing – and it is understandable why.
Digital marketing was a breakthrough in the marketing industry. Not only is it inexpensive, but it also helped smaller companies get their product out there much faster. This type of marketing has become essential for businesses, and we will find out why soon enough.
1. Better Reach
Nowadays, 90% of the people in developed countries have access to the Internet and spend most of their time there. Whether they are browsing for products or looking at cat videos online, they are bound to spend some time on various platforms. And unlike traditional marketing, you are not bound to just one geographic area.
Digital marketing helps you reach across borders, whether we are talking about cities or countries. Moreover, thanks to targeted ads, you have better reach to the right audience.
Due to cookies and location-based data, you can show your ads to people that are actually interested in your product. This is not the case with traditional marketing, where everyone will see your ad, even if they are not particularly interested in your product/service.
2. Multiple Marketing Channels
When it comes to traditional marketing, you don’t have many options and strategies to go on. You have ads that people can see in the paper, banners as well, and some other isolated channels that don’t bring too many leads.
With digital marketing, you have multiple channels and services that you can use. Social media and ads are the most popular. Mixed with the right SEO techniques, you can bring lots of clients your way.
Websites also represent a good method to attract clients, provided you use the right web design. Through ads, you can create a list of leads and tie it to an email marketing strategy. The choices are endless.
3. High Brand Awareness
Digital marketing gets your products where your clients are, making them an asset to businesses. A large business will use it to stay in line with the other companies, but the smaller ones will use it to increase their brand awareness.
It is very easy for small companies to fade behind the big banners of a big brand, simply because they cannot afford proper traditional marketing. Digital marketing can help them get past that bubble and get their name out there.
4. Automated Marketing Activities
One big disadvantage of traditional marketing is that every activity needs to be ordered manually. This can be very time-consuming, and that time could be better spent on developing your product.
Digital marketing is important in this case because it helps you automate everything. You can schedule your social media posts and emails in advance, you can create automatic workflows, and you can nurture your leads through prompts. This can help speed up your marketing campaign.
5. Advantageous Customer Acquisition Cost (CAC)
Traditional marketing requires you to allot a fair amount of capital for your customer acquisitions. With traditional marketing, you can do the same thing, but at a lower cost. This is because it takes fewer resources to create a marketing campaign, costing you much less to acquire a single customer.
Low CAC can also increase your profit margin. Together with the reduced costs for your marketing campaign, your return on investment (ROI) will also be higher during the marketing efforts.
6. Easily Customized and Adaptable
Depending on current events, customer behavior will constantly change. This means that a marketing strategy that works right now may not be as effective in the years to follow. It is essential to keep up with the user preferences – otherwise, you will fall behind.
For instance, PPC marketing used to be very popular at some point, with many companies getting a lot of leads from their ads. Now, content marketing and SEO have taken over and people are opting more for informational value rather than product ads.
With digital marketing, you have more power of customization over your content. Traditional marketing is more limited and may not bring the same benefits. This is why investing in a digital marketing strategy is essential.
The Bottom Line
Digital marketing has become irreplaceable over the past couple of years. It helps you target more customers through simpler means, and it is also easily adaptable. As a large majority of the population uses the Internet nowadays, digital marketing is not only recommended: it is crucial.
